YVFresh

 

Y.V.Fresh is a major stakeholder in the Australian Rubus industry. Currently 43% of Australia’s raspberries and blackberries are produced by Y.V.Fresh growers.
The Y.V.Fresh berry basket includes summer and autumn raspberry varieties, karaka blackberries, strawberries, blueberries, boysenberries and red currants.

 

Marketing:

Y.V.Fresh aims to bring our customers the best quality produce in premium condition. Stephen Pasin has over 10 years experience marketing berry fruit. Y.V.Fresh produce is distributed nationally to the major supermarkets Coles, Woolworths and IGA and wholesale market agents in each Australian capital city.

Research and Development
Scientific and Technical Assistance:

To support the Y.V. Fresh growers Charlotte Brunt applies her scientific expertise. Growers are assisted with
• New developments in plant breeding and varieties
• Agronomic information
• Food safety quality assurance programmes for the supermarkets together with
independant programmes aimed at despatching best quality produce
• Regular review processes, meetings and information exchange

 

Despatch:

Despatch Manager, Ashleigh, brings grower and marketing experience to this position. Best practice cold storage and despatch procedures together with cold chain maintenance management are his key responsibilities.